After Syften reached 200 signups me and Sean started doing user interviews. We’d jump in on a video chat and ask questions. One of the questions I kept asking was “was the documentation clear?”. Half of our interviewees responded “I didn’t read the documentation”, and the remaining said “Oh, I didn’t know you had documentation”.
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A piece of recurring advice in startup circles is:
do not obsess during the naming process. Instead, expeditiously pick a reasonable moniker and then get back to work delivering value to your customers.
In this article I’ll show you what the catch is.