Haro and #JournoRequest Keyword Alerts and Monitoring

You may or may not know that Syften monitors HARO and Help A B2B Writer. It also monitors Twitter.

What is Help a Reporter Out (HARO)?

HARO, or Help A Reporter Out, is a valuable online platform that connects journalists, bloggers, and writers with experts and sources for their stories. Founded by Peter Shankman in 2008, HARO has become an indispensable tool for media professionals seeking insights, opinions, and real-life experiences from industry leaders, researchers, and specialists in various fields. By signing up for HARO, users gain access to a vast network of potential sources, receiving daily emails with source requests on a wide range of topics. This platform enables journalists to find the right people for their articles while providing experts with an opportunity to share their knowledge, establish their authority, and even gain publicity for their businesses or projects.

What is Help a B2B Writer?

Help a B2B Writer is a resourceful platform designed specifically to assist business-to-business (B2B) content creators, journalists, and writers in connecting with industry experts and professionals. Similar to HARO, Help a B2B Writer allows writers to find authoritative sources and gather valuable insights for their articles, whitepapers, case studies, and other forms of B2B content. By signing up for Help a B2B Writer, users receive targeted requests tailored to the B2B landscape, covering topics such as technology, marketing, finance, and more. This platform not only enables content creators to produce well-researched, credible pieces, but also offers industry specialists a unique opportunity to share their expertise, expand their reach, and enhance their reputation within the B2B community.

What is the #JournoRequest Hashtag about?

The #JournoRequest hashtag on Twitter is a valuable resource for journalists, writers, and content creators seeking expert opinions, quotes, or insights for their stories. By using this hashtag, journalists can broadcast their requests for specific information or sources directly to a wide audience on the popular social media platform. This approach simplifies the process of finding credible contributors and gathering useful information for their articles. Similarly, industry professionals, subject matter experts, and even everyday individuals with relevant experiences can monitor the #JournoRequest hashtag and respond to queries in their areas of expertise. This interaction not only benefits the journalists by providing them with valuable input but also offers the responders a chance to showcase their knowledge, gain exposure, and potentially establish themselves as thought leaders in their respective fields.

What's the problem?

With hundreds of requests pouring in each day from the HARO platform, Help a B2B Writer, and the #JournoRequest Twitter hashtag, sifting through them all can be an incredibly time-consuming and exhausting task. Furthermore, the fast-paced nature of the media landscape demands prompt responses, as journalists and content creators often work on tight deadlines. As a result, replying to a request after 24 hours has passed significantly decreases the likelihood of the response being accepted or considered for inclusion in the story.

Given this high volume of requests and the need for speed, it is crucial for experts, businesses, and individuals to have an efficient system in place for monitoring and responding to relevant queries. Doing so not only maximizes their chances of being featured in articles and gaining exposure but also ensures that their valuable time and effort are used effectively.

Okay, so how can Syften help?

Since Syften monitors all three of these sources, you can use it to get notified as soon as a new request matching your criteria is posted. But, there is an even better way.

Introducing JournoConnect - like Syften but specialised for journo requests

I built a tool dedicated just for journo requests. It presents the results in a much friendlier format and eliminates junk more accurately.

I'm happy to introduce to you JournoConnect - A HARO and #JournoConnect keyword monitoring service.

If you're a Syften user I wouldn't want you to pay the full price twice. I've got a special offer for you, contact me at michal@syften.com and let me know.