What To Launch on Product Hunt

There are thousands of Product Hunt Launch guides on the internet. “How to Launch on Product Hunt”, “When to Launch on Product Hunt”, “The Ultimate Product Hunt Launch Guide”, “10 Steps To a Successful Product Hunt Launch”. Not a day goes by without someone mentioning their PH launch on Indie Hackers. Everybody does it! It sure seems like launching on Product Hunt is the highlight of a product release.

Should you do it too?

Is it worth the effort?

This guy made $74.55 over four days from 1000 visitors. Doesn’t seem too bad, until you compare that with a programmer daily rate and notice he also launched in six other places.

These guys got 450 upvotes from 100 sign-ups and 2000 visitors, and no mention of paying customers. It seems the number of upvotes bears no relation to the value of your product. Most upvoters will only read the description.

And these guys spent a lot of effort preparing their launch and contacting everyone they could about it. They got nearly 2000 visitors, 138 signups, and again, no mention of profits.

I myself got over 1000 visitors. Tens of curious Hunters decided to sign up. I spent hours talking with them, it felt so good receiving their compliments. None of them paid.

It appears that blogging about your Product Hunt launch will drive more traffic to your page than the launch itself. And still, why would you care about the traffic? Traffic is a vanity metric. All that matters are your profits.

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Is it useless?

Real marketing takes time, effort, and persistence. Product Hunt is a Twitter or Facebook of sorts - a place you mindlessly check to get a quick dopamine boost before getting back to work. The products that thrive are the ones that draw attention and entertain, not solve problems. It’s unlikely launching your product on PH will make it magically start growing. That’s not to say it’s completely useless.

Frank from Early User Growth in lesson #5 writes:

Side projects can be vital to your user growth:

  • You can hit the #1 spot on ProductHunt
  • The press can pick up your side project
  • It can drive 100s or 1,000s of new users

A side project from Uber was launched in just 4 countries and got over 300 press mentions locally - even though they only just launched in those countries a few weeks before.

Or, in the case of Early User Growth, it drove over 30,000 people to the website (and 1,200+ new sign-ups).

To use Product Hunt to your benefit make a side project. Make it free and entertaining. Insert CTAs for your money-making product in it. And then launch.

One-and-done marketing never worked, and is in fact one of the top reasons why entrepreneurs fail. Don't make that mistake. Make Marketing Your Daily Ritual