Advanced social monitoring for tech startups

Your business solves a particular problem.
Wouldn't it be nice if you got a notification every time someone online was experiencing it?

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Respond immediately when someone mentions your product

"The ability to learn faster from customers is the essential competitive advantage that startups must possess."

Eric Ries in The Lean Startup

"Hey, someone mentioned your product on Hacker News. I don't think they're happy with it though". Did a friend ever send you a message like that? Dreadful. And it usually comes a day or two too late. That sucks.

But it doesn't have to be that chilling to suck. Perhaps there is a thread on Reddit titled "I'd like to solve Y, can X do that?". Google will happily show that as the #1 result. The problem? No replies.

Or maybe someone likes you so much they posted a link to your blog article for you. Unfortunately the thread died after just a few views. If only there was someone around to nudge it with an upvote while it was still fresh.


Wouldn't it be nice to get notified every time that happens, learn what your users really think and always be the first to reply?

Syften has enabled us to keep an eye on the topics related to our product. We can easily track posts about discount codes, email marketing, and e-commerce. We can then suggest using our service, or just be helpful answering questions on subjects that we are familiar with.


Focus on features that help you expand

"The companies that learn the quickest, win. This is partly because they do not make decisions based on assumptions and partly because they learn from their predecessors. While your competitors are debating which assumption is better than the other, you can build a competitive advantage by gathering real information from your customers."

Dan Norris The 7 Day Startup

It's very nice to work on features that your existing customers ask for. The things is that, well, they're already your customers. But that guy who signed up, tried your service, and left without replying to your emails - what was he looking for?

Users are not very good at articulating their needs. But as Henry Ford and Steve Jobs have shown us, that's not their job - it's yours.


Observe your users in the wild, see what their problems are and focus on features that help you expand.


Syften constantly discovers actionable conversations related to our product. This allows us to engage with useful and timely replies, as well as focus on features that actually solve real user problems.


Keep track of your competition

"The genius of niches is they are too small for large competitors, allowing a nimble entrepreneur the breathing room to focus on an under-served audience."

Rob Walling in Start Small, Stay Small

What are people saying about your competitor? Are they lacking a feature that you have? Is there a subset of their audience that you can serve?

And what are they up to anyway? How are they engaging their audience? Are they running a brilliant social selling campaing?


Let your competitors' acitivies be a source of your inspiration and their users' complaints drive your feature development.

Syften has been a great tool to understand in which communities my website is being mentioned, or topics relevant to my business. It allowed me to engage in meaningful discussions and to identify some important actors in my niche.


Provide outstanding user support

"Customers are used to being maltreated. Most of the companies they deal with are quasi-monopolies that get away with atrocious customer service. Try making your customer service not merely good, but surprisingly good."

Paul Graham in Startups In 13 Sentences

Always be the first to respond to questions, immediately after they get asked. Maybe it's someone struggling with a bug in your software. Maybe someone is complaining about their pains with a competitor's product. Or maybe someone is experiencing a problem that your product was designed to fix.


With Syften you can jump in on a conversation as it's happening and provide outstanding user support.


I've written a couple books and like to keep an eye on how and where folks are talking about them. Syften has helped me catch several key conversations that I otherwise wouldn't have seen. Even on the days without any notable alerts, I'm still happy to know that I haven't missed anything. A very useful tool.


A 14 day social marketing email course included

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Delivered However You Want, Live

Slack

Get your notifications while they're hot. The Slack App will send you alerts as they occur, allowing your team to react in real time.

E-Mail

Receive E-Mail reports immediately or once a day.

RSS

Old school? We've got an RSS feed too.

API

Cook your own notification method. Set up a new integration with Zapier or interface with our API directly.

android notification

You bet! And on mobile, too.

Pricing

Try it during a 14 day free trial. No credit card required.

Save by paying annually

Hobbyist

$9.95 /month
$8.29 /month
  • 3 topics to monitor

Bootstrapper

$19.95 /month
$16.62 /month
  • 20 topics to monitor

Frequently Asked Questions

Do you really search the entire Reddit live?

Yes, we aim for at most a 1 minute delay. And because we specialize in live content delivery (as opposed to searching historical data) we're able to perform advanced, cpu heavy search queries (substring match) that are not possible for search engines.

How is Syften different from Google Alerts?

Google Alerts makes no attempt to provide complete results and misses most content - it's unsuitable for monitoring forums. On the other hand, it has access to Google's index, which means it scans the entire internet.

Because it's free, there is no reason not to use Google Alerts alongside Syften. But please make sure to also read about what Google Alerts is and isn't.

How is Syften different from Mention, Awario, Brand24 etc.

Those products are designed for large companies looking for sentiment analysis, crisis management and community influencers. Because they optimize their functionality for brand watching they are not well suited for niche monitoring.

If you have a few hundered mentions of your brand a month those services will suit you better. If you're looking to participate in online discussions, Syften has the advantage.

Do you support Twitter?

Yes, indeed we do.

Do you support Facebook?

No, Facebook makes it difficult to access their data by design.

Do you support Quora?

No, Quora makes it difficult to access their data by design.

I have more questions.

Contact us at hello@syften.com (we'll reply within 24 hours).


Keep your finger on the pulse


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(procrastination is unhealthy)