Content Marketing on Facebook Groups

Facebook sucks. Their news feed algorithm copies gambling methods to create psychological cravings. You can’t see all the posts from sources you’re following, only the “best” ones. You refresh your feed, and voila - something new that was previously hidden shows up. Fanpages have to pay to boost the “reach” of their posts. To top it Facebook is hoarding the contents, so Syften can’t support it.

It’s possible though that your audience hangs out on a Facebook Group. Tough luck! Tougher still when you realise most Facebook Groups are ran by businesses. Businesses that don’t want you to lure away their potential customers. If you advertise directly, you’ll easily get banned. Luckily, you can also easily achieve this:

How nice. How nice.

I’ll show you how.

The problem with Facebook Groups

There is little organic initiative on Facebook Groups. Most threads are started by admins to keep the group alive. And most replies are one sentence long. When was the last time you saw an in-depth discussion on Facebook?

But that problem is an opportunity. It’s easy to shine. Have a look:

Easy. Easy.

Remember the lessons from How to Win Friends and Influence People and give people what they want. Help the admins create a respectable community and write a thorough comment once in a while. Later, when you post a link to your website, they’ll let it slide.

How to get started

A few phrases to try

When you post make sure that nobody needs to visit your blog. Treat other people like you’d like to be treated yourself. They’re just as intelligent as you are and will see through your crap just as well as you see through the crap of others.

Try these phrases at the end of your post. Why at the end and not the beginning? To change a “oh, he wants me to click, better be careful” to “that was enlightening. Oh, there may be more?".

Some people advocate something like this:

But how did reading this feel?


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