How To Do Content Marketing On Social News Sites?

You know how the hustle goes. You share your article on Hacker News but it just withers and dies. You post it to Reddit but all you get is someone telling you off. You try promoting it on a Facebook group and you get banned.

Can you really turn this:

Four days and no upvotes? Why even bother? Four days and no upvotes? Why even bother?

Ouch, wouldn't want that. Ouch, wouldn't want that.

Ooups! Ooups!

Into this?

That's more like it! That's more like it!

Sweet. Sweet.

First spot. Perfect. First spot. Perfect.

Let’s have a look at a few tips.

General Rules of Thumb

If done well this is what you can expect

A programmer who quits his job to work on his own app is concerned with server costs. This is a recurring pain that I noticed while hanging out on the Indie Hackers forum.

So when I learned how to get $5000 Amazon AWS credits for $49 I wrote an article about it. I configured Syften to notify me when someone complained about their infrastructure costs and waited. Sure enough, one day a “How much does it cost to run your side project?" thread popped up. I replied as soon as I got the notification and watched:

The art of helping others The art of helping others

Note how I provide the solution in the comment itself. The focus is on helping, not promoting. I’m not tricking anyone into visiting my blog. My comment became the most upvoted one in the thread, and the thread reached the “top threads of the month” list. I got 17 upvotes, but did anyone click the link?

Traffic from just that one post Traffic from just that one post

I promoted my blog only once that week, so all of this traffic came from that one comment. I also got five mailing list signups.

Okay, let’s roll

Each community is governed by different rules. See these guides for details.

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