Reddit Marketing

There are approximately 330 million Reddit users. Users that are famous for hating marketers. A community that you cannot bullshit.

Are there people who had luck marketing on Reddit? If so, how did they do it? Is it worth it to brave the Reddit snark? What type of results can you expect?

We’ve all seen plenty of these:

Four days and no upvotes? Why even bother? Four days and no upvotes? Why even bother?

Ouch, wouldn't want that. Ouch, wouldn't want that.

Can we turn that into this?

That's more like it. That's more like it.

Do Redditors really hate marketers?

Well, some redditors are marketers. It really depends on the sub-reddit. That’s why it’s important to dedicate a little time and experience the culture.

Some do appreciate good marketing provided it’s relevant to the community. Like this promotional post on /r/startups titled 100 Growth Hacks Learned from 5 Years as a SASS Startup. It got 200 upvotes and these replies:

If you can’t be active, Reddit isn’t for you

There is no magic trick here. To market on Reddit you have to join Reddit.

But that of course depends on the subreddit. If you’re marketing to marketers they’ll appreciate the hustle. Recently, mr. Harry Dry came to my attention with a post about how he got 20,000 subscribers in just one year. Most of his submissions are self promotion.

Keep your history clean

What do redditors do when they’re suspicious of someone’s intentions? They go through their history to get to know them better.

A few phrases to try

When you post make sure that nobody needs to visit your blog. Treat other people like you’d like to be treated yourself. They’re just as intelligent as you are and will see through your intentions just as well as you see through the intentions of others.

Here are a few phrases you can start your post with:

And to change that “oh, he wants me to click, better be careful” to “that was enlightening. Oh, there may be more?” you can use these at the bottom:

The “100 Growth Hacks” thread above had this CTA at the bottom:

“There’s 100 hacks total but I posted 50 here. Check out the post on our blog for the rest and some others included pictures etc.".

But how did reading this feel? You be the judge of that.

When writing short replies it’s vital to be helpful. If you have a blog post that answers a particular question go ahead and paste the relevant paragraph. Only then add: “I’ve written more on that topic on my blog here”.

Additional advice

Here a few additional protips from an old growthhackers.com thread:

23% of my traffic comes from Reddit. The challenge is to keep providing value without seeming spammy. You can only do so many AMAs, case studies, etc.

The types of stuff that works well there is being personal and telling a good story + really giving value to the community. They love stories about how you got started, what tactics you’re using, and also drilling into the metrics/financials. There’s a lot of “me too” types on Reddit, that just want to try & replicate the success of others.

What I learned, is essentially you gotta love reddit to use reddit for growth. If you hate it or feel like an outsider, then it will be hard to get in because you’ll stick out like a sore thumb.

You can’t just jump on Reddit one fine day and post your stuff. The community hates it if you use just the forums to promote your own agenda. Even a free eBook or free product will get downvoted if you haven’t built up karma.

We’re keeping an eye on reddit.com/r/sales (our product is a CRM for salespeople). We engage with helpful short comments, and add a link to one of our blog posts that provides a more in-depth answer.

It’s a very plain and basic strategy: it doesn’t take a lot of time, and it doesn’t generate a lot of results, but it’s good enough to keep doing it, and it’s yet another way of gathering content ideas. (And it’s great when people use your content and succeed with it, I find that on reddit they often get back and tell you about it.)

Tips and Tricks

Resources

Working on your Reddit presence? Sign up for more guides.

From time to time I'll send you my thoughts on growth marketing so you can reply and let me know what you think. I won't send you anything I wouldn't want to receive myself. Unsubscribe any time.